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Meet Gonzalo Nunez of Technology Coast Partners in Coral Gables

Today we’d like to introduce you to Gonzalo Nunez.

Gonzalo, please share your story with us. How did you get to where you are today?
My background is in Engineering. I was born in Cuba, came to Miami when I was only 6 months old and lived here for 9 years before moving to Caracas, Venezuela. I came to the US for college and graduated from Louisiana State University as an Industrial Engineer. In college, the moment I took my first programming class I was fascinated by computers. After graduation, I landed my first job in Miami at an Aluminum Investment Foundry next to MIA. The company made complex aluminum parts for the aerospace industry. It was the beginning of the era when computers became commercially available for small and medium-size businesses. The owner of the company had just purchased a computer to help manage orders. I was hired as a cost engineer and computer programmer. Fast track seven years and I developed what today is known as an ERP (Enterprise Resource Planning) software system. It is basically one software system that integrates all the different areas of the business such as sales, inventory, purchasing, production and all the financials of the company. At that time there weren’t many “off-the-shelf” software systems for business and much less for manufacturing companies.

After a brief gig at a software company in Coral Gables that was working on digital maps and navigation systems, I decided to strike out on my own and commercialize the ERP system that I had developed seven years prior. It was 1992 and we succeeded in selling the system to several companies. We thought we were well on our way to building a software company. Then, in 1995, Microsoft released Windows and we were faced with a decision: Rewrite the software from scratch and move to this new Microsoft dominated world or become a different kind of company. I chose the latter and decided to become a software value-added reseller.

In my second and third companies, the business model was to approach medium size, US-based software companies and develop their Latin America business. Our focus was on Manufacturing and Distribution companies. We took them to market, developed their sales, marketing, and channel ecosystem, and built a customer base. With this business model, I created two startup companies. Both were acquired by the original software companies once the business grew to an interesting size. With the second acquisition, in 2011, I was offered to stay with the buyer and joined a global software company as VP for Latin America.

For seven years, I have been VP for Latin America for a global software company. It has been a great learning experience to work for a large corporation, but I prefer the entrepreneurial culture of a small company. So, for chapter five I decided to exit corporate life and started a new venture, once again, taking software companies to Latin America. The name of my company is Technology Coast Partners. San Francisco has its Silicon Valley, Miami has its Technology Coast… Get It??!!!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
When you are an entrepreneur it never is a smooth road. Business is overcoming obstacles and not giving up. As a small business entrepreneur, cash flow is usually one of the larger obstacles. For me the biggest challenges have been balancing growth, and finding, recruiting and hiring the right people. I think that one of our greatest achievements is to be able to operate out of Miami, yet all of our customers are dispersed throughout Latin America. We have the same challenges as a multinational global corporation without the resources these large companies have at their disposal.

So, as you know, we’re impressed with Technology Coast Partners – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Technology Coast Partners (TCP) was founded in Miami, the western hemisphere’s gateway between the U.S. and Latin America. Our mission is to bridge the best of American software enterprise solutions with Latin America’s mid and large size businesses with a focus on manufacturing and distribution companies seeking greater productivity, competitiveness, and profitability.

To the American software developer, TCP provides two alternatives: first, we offer a reliable, high-quality alternative to in-house resources for their Latin American business, sales, market, and channel development; second, as an authorized value-added reseller, TCP offers the American software developer the assurance of the coverage and qualities any developer expects of its top resellers.

To the Latin American business, TCP offers a range of the highest quality enterprise IT products and related services, delivered in a manner designed to bring benefit to the company’s productivity, competitiveness, and bottom-line objectives.

I am most proud of the hundreds of companies that we have transformed. We help them with their digital transformation and make them more competitive. We empower our customers to better serve their customers.

I like to think that we are adding our little grain of sand to developing Latin American economies and contributing to the prosperity of all its people.

What sets us apart is that we establish very strong and long-lasting relationships with our customers. Many of our customers have been with us for over 15 years.

So, what’s next? Any big plans?
We see great opportunities in Latin America because every industry is going to be disrupted by all the new technology coming to market. This kind of transformation will allow companies who have fallen behind to leapfrog their competitors and become leaders in their markets.

I also see a booming tech economy in south Florida. Miami has recently been recognized as a top five city with most startups in 2017.

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Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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